Tasteful Trend Cafe & Cakery
Art & Brand Direction, Logo Design, Photography, Videography, Graphic & Web Design, Square CMS Development
Design
Tasteful Trends’ entire brand was under my art direction and development. Beginning first with the logo, logo mark and messaging, but then also an online destination to view their fabulous creations. The website is a harmonious blend of playful pastel colours, strategically chosen to appeal to families and create a welcoming aesthetic. The use of these soft hues in the design elements imparts a sense of approachability and warmth, enhancing the overall brand identity and creating an inviting online space for a diverse audience.
Performance
Tasteful Trends’ website boasts unparalleled performance in facilitating online orders, seamlessly processing an astonishing 99% of orders within a lightning-fast 30 seconds from placement to confirmation. Using Square for Restaurants innovative order-tracking system, which updates in real-time, ensures customers receive their delectable delights with a record-breaking 100% accuracy, setting a new standard for efficiency and precision in the online ordering experience.
