Most Basic Website SEO Fundamentals
- Use a Focus Keyword in the SEO Title.
- Use the same Focus Keyword in your SEO Meta Description.
- Use the Focus Keyword in the URL.
- Use Focus Keyword at beginning of your content.
- Use your Focus Keyword and combinations of related keywords through out your content.
- Aim to have at minimum 600 words in you content, even better would be over 1000 words.
Website SEO Bonus Points
- Use your Focus Keyword in subheading(s) like H2, H3, H4, etc.
- Add an image with your Focus Keyword as alt text.
- Try to aim to add your keywords a minimum of 3 times throughout your content. No more then 15 though or it’ll appear as through you are stuffing the content which will work against you.
- Keep your URL to around 65 characters.
- Link out to external resources, use references, shout out to other creators, referrals and resources.
- Add DoFollow to all the links pointing to external resources.
- Add internal links in your content to other pages on your website.
- Try to use different Focus Keyword variations on all your pages.
- Consider finding a Content AI to help narrow down and optimize these SEO area’s of opportunity.
Website SEO Title Goals
- Use your Focus Keyword at the beginning of your SEO title. Explanation: Using a focus keyword at the beginning of an SEO title is a strategic practice that can enhance the visibility and effectiveness of your content in search engine results.
- Try to include a positive or a negative sentiment word in your title. Explanation: Using positive sentiments in your SEO title can appeal to desires, encourage clicks, and create a pleasant reading experience, while negative sentiments can address pain points, evoke empathy, and create urgency, but it’s essential to strike a balance between attracting clicks and delivering on your title’s promise for effective engagement.
- Try to include Power words in your title. Explanation:Power words are compelling and emotionally charged terms that evoke strong reactions from readers; using them in an SEO title enhances engagement by capturing attention, creating curiosity, and eliciting an immediate emotional response, thus increasing the likelihood of clicks and improving search ranking.
- Try to use a number in your SEO title. Explanation: Using a number in an SEO title adds a clear and specific structure, promises a quick and actionable solution, and attracts attention, making the content more enticing to readers and boosting click-through rates while indicating a comprehensive approach to the topic.
Website SEO Content Goals
- Some suggest the use of a Table of Contents. Explanation: A table of contents benefits SEO by enhancing user experience through improved navigation and content organization, leading to longer on-page time, lower bounce rates, better search engine understanding of content hierarchy, and the potential for generating featured snippets for increased visibility.
- Keep your paragraphs short. Explanation:Keeping paragraphs short for SEO enhances readability and user experience by preventing large blocks of text that might deter readers. Short paragraphs improve content scannability, help maintain reader engagement, and facilitate easier navigation, all of which contribute to reduced bounce rates and improved search engine ranking.
- Using rich media like images or videos, don’t go overboard though, you still want the page to load quickly. Explanation: I think this one explains itself. We all prefer to look at pretty visuals or watch video content to learn new skills over reading. Use them to enhance your written content.
SEO is a dynamic field that continually evolves due to changes in search engine algorithms, user behavior, technology, and industry trends. Staying current with these developments is essential to maintain effective SEO strategies. As search engines like Google update their algorithms to deliver more relevant and valuable results, staying informed helps you adapt your tactics to meet new ranking criteria. Also, user preferences and behaviours shift over time, influencing how search engines interpret and rank content. Keeping up with technological advancements, such as mobile-friendliness and voice search optimization, ensures your website remains accessible to various platforms and devices. Additionally, monitoring industry trends helps you stay competitive and leverage emerging opportunities. Regularly updating your SEO knowledge keeps your strategies effective, enhances online visibility, and ensures your content remains accessible and engaging to your target audience. Everything we’ve written in this article is based on knowledge we’ve researched up to 2023. New improvements and changes to search engine optimization algorithms are bound to happen. Especially with the rise of artificial intelligence (A.I.) this year, and that’s only in it’s infancy. Stay plugged in for updates and adapt as we do.
